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VGPC Newsletter | Issue 4, October 2026 |
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Program RecapOn September 24, the VGPC welcomed Ron Brown for an engaging exploration of the origins of gift planning in the United States. We learned how our field was shaped by important events, abuses, federal legislation, and Supreme Court decisions. Thank you, Ron, for this insightful presentation and to all the members who joined us. The VGPC Board of Directors extends its sincere appreciation to Juno Financial Group for sponsoring this program.
| Join Us for a Member Social on October 8th!Let's raise a glass to philanthropy on DAF Day! Register online for this free event. |
____________________________________ Expand Your Knowledge - Legacy Challenges: Turning Future Gifts into Impact Todayby Kevin Napier One of the unique aspects of planned giving is the time between when a donor makes a commitment and when the organization ultimately receives the gift. A donor may include a university, hospital, or nonprofit in their will, name the organization as a beneficiary of an IRA or life insurance policy, or establish another planned gift. While these commitments can represent significant future support, they often do little to address the donor’s desire to see their philanthropy make an impact during their lifetime. One strategy that is gaining traction is the Legacy Challenge. The concept is fairly simple. An organization establishes a pool of current funds that can be used to provide an immediate gift when a donor documents a qualifying planned gift. This allows donors to create a future legacy while also seeing some of that philanthropy make an impact during their lifetime. Several colleges and universities have used variations of this approach. The University of Maryland's College of Computer, Mathematical, and Natural Sciences, for example, offered a Bequest Legacy Challenge that provided an immediate cash match equal to 10% of a qualifying bequest, up to $10,000. A donor who documented a $50,000 bequest could therefore create a $5,000 gift today while preserving the $50,000 future commitment. Longwood University launched its own Legacy Challenge in 2021. By December 2022, the university reported that the campaign had generated more than $5 million in new planned gifts, while more than $200,000 in challenge funds had been distributed to support current campus priorities. The appeal is easy to see. Consider a donor who documents a $100,000 bequest under a 10% challenge. The organization could provide $10,000 today for the donor's chosen purpose, while the $100,000 planned gift remains in place for the future. For donors who want to see their philanthropy make a difference during their lifetime, that can be meaningful. For organizations, the challenge pool can also serve as an investment in the planned giving program. A relatively modest amount of current funding can encourage substantially larger future commitments. There are several details organizations need to consider when developing a Legacy Challenge. What types of planned gifts qualify? Should there be a cap on the matching funds available for each documented planned gift? Will the immediate gift be unrestricted or directed to the same purpose as the future gift? Traditional planned giving asks donors to think about the future. A Legacy Challenge provides a way for that future gift to begin making an impact today. Kevin Napier is the Assistant Director of Philanthropy at Children’s Hospital Foundation.
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Board Updates
The Officers of the Board of Directors for ‘26-‘27 were unanimously approved by the Board in June. The Officers for the new year are as follows:
Thank you to the ‘25-‘26 Officers for their leadership!
A special meeting of the Membership of the Virginia Gift Planning Council was called to order on September 24 with motions to approve two members onto the Board of Directors. Please join us in congratulating and welcoming Sarah Melvin, The Doorways, and Jessica Will, University of Richmond, to the Board of Directors.
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